Made in America

Raised in the South

Based in Charleston, South Carolina, Dixie Vodka is an independent, American-made craft spirit with roots in the New South renaissance. When you drink Dixie Vodka, think pride, hospitality, and craftsmanship.

Dixie is the Official Vodka of NASCAR

Official Vodka of Stewart-Haas Racing and Cole Custer

Experience theFlavors of the South.

We’ve searched high and low to uncover the best flavors of the South to infuse into our award-winning lineup of vodkas. On our journey to become one of the fastest-growing spirits brands in the U.S.*, we’ve partnered with local farmers—from beekeepers in Savannah to orange growers in Florida—to deliver truly regional flavors.

Dixie Vodka Partners with Cole Custer

Dixie Vodka has joined Stewart-Haas Racing to sponsor the No. 41 Ford Mustang driven by Cole Custer in the NASCAR Cup Series.

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Proud to be Dixie

The South is a dynamic, ever-evolving place. We’re proud to be made in America and raised in the South. We’re proud to be called Dixie Vodka.

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America’s Vodka

Built in America’s Innovation Nation featured Dixie Vodka and our partnership with NASCAR in a segment highlighting American-made businesses.

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Our SouthernRoots Run Deep.

Our production process places emphasis on qualities similar to that of a true Southerner: an appreciation for craftsmanship and taking time to do things right, but never slowing down. So when you drink Dixie Vodka, think pride, hospitality, and craftsmanship. These are traits the South has long been famous for, and we continue that proud tradition with every batch of our award-winning vodkas.

We pour our heart and soul into every bottle so our friends and neighbors (that’s all y’all) get to enjoy “The South’s Best Tasting Vodka” with every sip.


DixieChristmas Sweater

Be the life of the party at home and amongst friends this Christmas season.

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@dixievodka   #dixievodka

An exciting race yesterday in Miami and a great winner in #williambyron - especially exciting seeing fans back enjoying some fantastic #NASCAR action and #DixieVodka 🍸🍸🍸 in person! #dixievodka400 🏆l🏁🇺🇸 ...

Solid work by our honorary starter to start the #DixieVodka400 🟢🍸#nascar ...

@stewarthaasracing and #DixieVodkaRacingTeam driver #ColeCuster is checking out the sites today in Miami in advance of tomorrow’s #nascar #DixieVodka400 at @homesteadmiami 🌴 ...

3 days until 🟢 flag for the #DixieVodka400! We can’t wait for some Miami flavor and lots of ☀️ #NASCAR ...

On Sunday one lucky driver is going to bring home this 🏆 #DixieVodka400

#NASCAR #DixieVodka #miami

The No 41 #DixieVodka Ford Mustang looked sweeeet yesterday at #Daytona. A bit unlucky at the end, but Top 15 still a solid debut for the most spirited car on the track!

#nascar #dixie #colecuster #daytonaroadcourse #dixievodka400 #dixieracingteam #vodkapowered #vodka #dixiesouthernvodka

We’re three hours away from the start of the O’Reilly Auto Parts 253 at @daytona where @colecuster41 will debut the No 41 #DixieVodka Ford Mustang! Make sure to tune into @nascaronfox to catch all the action live starting at 3 pm EST. Let’s go Cole! 🏁🏆🏁🏆

#NASCAR #ColeCuster #Dixie #OfficialVodkaofNASCAR #VodkaofRacing #madeinusa #cheersyall #daytonaroadcourse