Made in America

Raised in the South

Based in Charleston, South Carolina, Dixie Vodka is an independent, American-made craft spirit with roots in the New South renaissance. When you drink Dixie Vodka, think pride, hospitality, and craftsmanship.

Dixie is the Official Vodka of NASCAR

Official Vodka of Stewart-Haas Racing and Cole Custer

Experience theFlavors of the South.

We’ve searched high and low to uncover the best flavors of the South to infuse into our award-winning lineup of vodkas. On our journey to become one of the fastest-growing spirits brands in the U.S.*, we’ve partnered with local farmers—from beekeepers in Savannah to orange growers in Florida—to deliver truly regional flavors.

Dixie Vodka Partners with Cole Custer

Dixie Vodka has joined Stewart-Haas Racing to sponsor the No. 41 Ford Mustang driven by Cole Custer in the NASCAR Cup Series.

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Proud to be Dixie

The South is a dynamic, ever-evolving place. We’re proud to be made in America and raised in the South. We’re proud to be called Dixie Vodka.

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America’s Vodka

Built in America’s Innovation Nation featured Dixie Vodka and our partnership with NASCAR in a segment highlighting American-made businesses.

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Our SouthernRoots Run Deep.

Our production process places emphasis on qualities similar to that of a true Southerner: an appreciation for craftsmanship and taking time to do things right, but never slowing down. So when you drink Dixie Vodka, think pride, hospitality, and craftsmanship. These are traits the South has long been famous for, and we continue that proud tradition with every batch of our award-winning vodkas.

We pour our heart and soul into every bottle so our friends and neighbors (that’s all y’all) get to enjoy “The South’s Best Tasting Vodka” with every sip.


DixieChristmas Sweater

Be the life of the party at home and amongst friends this Christmas season.

Get Dixie Gear

Follow Along

@dixievodka   #dixievodka

Congrats to @alex_bowman on a thrilling victory in Richmond yesterday! Next time we’ll make sure the 🍸 are flowing at the #DixieVodka victory lane club! 🏁🏁🏁 ...

Checking off all the food groups! 🥧 🥓 🐷 #SouthernLiving ...

Did y’all know #DixieVodka is not just the Official Vodka of @nascar but also @allstarsprints ??? We just love racing 🏁 Congrats to @dannydietrich48 for winning the Dixie Vodka Fast Qualifier at @vamotorspeedway yesterday and @tsrsmoke for the win! 🏆 ...

Shooting some content today in Charleston for an upcoming video series with #DixieRacing and @stewarthaasracing NASCAR driver Cole Custer! 🍸🏁🍸🏁 ...

We’re thinking today calls for 🍋 in our 🍸 #DixieVodka 🇺🇸 ...

The perfect shade of cocktail for Easter Sunday! 🐣 🐇 📸 @ravensoriginal

2 oz. Dixie Southern Vodka
.75 oz. blackberry jalapeño simple syrup*
10 oz. lemonade

Stir ingredients together in a large mason jar or double old fashioned glass.
*Blackberry Jalapeño Simple Syrup
Heat 1/2 cup of Raven’s Original Blackberry Jalapeño Jam and 1/2 cup of water over medium-high heat, stirring frequently until all jam is a liquid consistency. Strain through a mesh strainer to remove all seeds, and let cool before serving.

The weekend is coming up... stock up on all the delicious and authentic flavors of the South! 🍑 🍋 🌽 🐝 🍸 ...

Time to get dirty y’all! Should be an interesting time on the dirt at Bristol Motor Speedway. We’ll be rooting on Dixie Vodka Racing Team driver Cole Custer and the rest of the Stewart-Haas Racing family. Let’s go boys! 🏁🏆 ...

Cheers to a good ole’ 🇺🇸 three-peat 🏆🏆🏆 Many thanks to our fans and partners for helping make our success possible! 🙏 ...