With all due respect to the band formerly known as The Dixie Chicks, the South is a dynamic, ever-evolving place. The South of 2020 is different than the South of 1920, just as it will be different than the South of 2120. As the singular nickname for the region for 200 years, “Dixie” represents the South of the present, at any given point in time. The South has not always represented things we are proud of, but there is plenty to love and learn about from our collective history and much to be proud of today. Through the Dixie Vodka brand, we aim to positively reflect the South of today, representing the best of the region not just at home, but across the country. Our journey is just beginning, and we look forward to many more years of highlighting the diverse and authentic flavors, people, and traditions that make the South an amazing place to call home. We’re proud to be made in America and raised in the South. We’re proud to be called Dixie Vodka.